Welcome! Please consider how your attitude affects your and other students' experiences of the lesson.
Be respectful, come prepared, and show interest to have the best possible educational experience.
Understand the basics of debating, rhetorics and the rhetorical appeals, be able recognise ethos, pathos and logos in contemporary advertising examples
Time for the activity: ~5-10 minutes
During this activity, you will activate your speaking and discussing skills
Feke will show you a series of statements, to which you will react
Each statement begins with Should ... ? and you will be asked to agree or disagree as well as voicing your opinion
You react with either giving them a thumbs up or a thumbs down, using Yes, I agree ... or No, I disagree ... signs
Prepare to motivate your answer and share it with the rest of the class
Should 21 be the legal age to buy alcohol?
Should Sweden legalize cannabis and marijuana?
Should car drivers have to renew their driver’s licence every 10 years?
Should the school cafeteria only serve vegetarian options, removing animal food products?
Should we limit the amount of travel people are allowed - by plane, car, or train - in order to save the environment?
Time for the exercise: ~15-20 minutes
During this exercise, you will develop your speaking and discussing skills
By yourself or together with classmates, select two of three adverts
Snickers, Nike, Dove
Analyze the adverts - how have they used ethos, pathos and logos?
Take notes - this is your exit ticket!
Example: Coca-Cola's "Share a Coke" Campaign
Ethos: Use of recognizable branding and credibility
Pathos: Elicits emotions on a personal level
Logos: Suggests that sharing a Coke brings people together
Practice the Quizlet
Our examples use ethos, pathos and logos by …