Lesson POL-1

Welcome! Please consider how your attitude affects your and other students' experiences of the lesson. 

Be respectful, come prepared, and show interest to have the best possible educational experience. 

Lesson goals

Understand the basics of debating, rhetorics and the rhetorical appeals,  be able recognise ethos, pathos and logos in contemporary advertising examples 

Lesson activities

Warm-up activity

Introduction lecture

Rhetoric exercise

Warm-up activity

Time for the activity: ~5-10 minutes

During this activity, you will activate your speaking and discussing skills


Introduction lecture

L4-1 The Power of Language

Rhetoric exercise

Time for the exercise: ~15-20 minutes

During this exercise, you will develop your speaking and discussing skills

Example: Coca-Cola's "Share a Coke" Campaign


Advertisement example: Dove's "Real Beauty" Campaign

Advertisement example: Nike's "Just Do It" Campaign

Advertisement example: Snickers' "You're Not You When You're Hungry" Campaign


Practice the Quizlet

Exit ticket

Our examples use ethos, pathos and logos by …