Monroe's Motivated Sequence
Monroe's Motivated Sequence
Persuasion is the art of getting your audience to be compelled into taking action with a certain goal in mind. Monroe's motivated sequence is a motivational speech method and structure. Coined after university professor Alan H. Monroe, the sequence employs five steps to aid a persuasive speaker to motivate her listeners. The five steps are:
Emphasis rests on action and agency of the listener. Compared to persuasive talks that mainly inform the listener about a topic, Monroe's motivated sequence targets what the listener can do. Therefore, the main goals of a persuasive speech that uses Monroe's motivated sequence is both to inform the listeners and to assist them in finding an action that allows them to solve the problem.
The first part is to use an attention-grabber where the speaker begins with a provocative or emotional intro to catch the audience's attention. An attention-grabber is a technique that takes many forms:
A compelling story
A joke, etc
Please remember that the grabber should make the audience more attentive and engage them in wanting to know more. A simple introduction is not enough; who hasn't been listened to a speech where the speaker simply reads from their script, not even attempting to spark any kind of interest?
Let's consider the following examples, shall we?
I stand here today speaking to you about holding a speech ..truth be told, I actually never have spoken in public before but you will leave a change person.
50 % of people fart themselves awake, which means statistically that 10 of you will do the very same tonight.
Please raise your hand: have you ever peed your pants?
Whatever you decide as your attention-grabber, connect the story, fact or joke with the main theme and purpose of your speech. In relation to example number one - shaving one's head - the speaker might want to implre the listener to dare changing something drastically concerning their style or to move out of one's comfort zone.
Also known as the problem, the need addresses what issues there are related to the topic of the speech. When expressing the need, the speaker must tell the audience that there is a problem which requires relevant action. This need is something that the audience cares about. You are not to trick the audience thinking that there is a need that they have yet to understand, in fact, you help them in truly seeing the need as something grave and a pressing matter. For example, there are many needs, of which some are:
To feel safe
A hero or someone to look up to
Respect and treated equally
To be happy
To change something
To be be themselves
To be acknowledged, heard, or seen
Try to be a clear as possible by showing correlation, such as
One or several solutions are presentated that solve the need-problem. As a persuasive speaker, you will want to provide the listeners with an encouraging solution to the need. The word satisfaction is meant to give the listener the feeling of satisfaction.
Once presented with the satisfactory solution, the speaker describes what the future will look like when using solving the need and what positive effects it has. Play with the audience's’ emotions and make them envision what will happen if the need is satisfied (fixed).
When visualising, attempt to paint a picture of how the future will be if the audience follows your sage advice. Use vocabulary related to vision or probabilities, for example “imagine if …”, “by beginning to …", "by partaking in … " or "by starting to …”, you will aid the audience in visualising what their satisfaction might lead to. Moreover, use inversions (a negative beginning; we will study these next lesson) to increase formality and make the feel more dramatic. “Never before has the world been as clean as ...” “Seldom have we seen such a change …
Finally, the speaker leaves the audience with the solution in the form of a concrete action. The final step calls for action, something tangible and easily achievable. Here, be as precise as possible and use imperatives = commands or requests.
Your aim is to leave your listeners with an action that requires them to do something in real life to promote change.
See the difference between “asking people to be kind” and to give them specific tasks based on kindness.
Use deodorant ! Do it now!
What I’d like everyone to do right now is to make your ugliest face. Share some laughter by sharing your worst look.
So I encourage each of you to try and sit next to a stranger on the bus.